One day a friend taught me that a trader’s word is his most valuable asset, since it is his honesty and will decide whether that trader will be able to do business with other traders, or if, on the contrary, he will be excluded from the business transactions of the trader guild.
To this day I believe that what my friend taught me is very true, but I also consider that a trader, honest or not, also needs to have his product visible to his customers. For this are SEO, are people or companies dedicated to make the product you are selling on the internet, which has become the most popular means to sell these days, can reach more people.